The Boy Scouts of America officially changed its name to Scouting America in an attempt to meet the evolving needs of young people. The organization has undergone several policy changes over the years, including allowing girls to join and lifting bans on gay youth and adult leaders. The rebranding led to a spike in membership.
Key Points
Name change to Scouting America to reflect evolving needs
Policy changes to allow girls, gay youth, and adult leaders
Focus on character development, leadership, and ethical decision-making
Pros
Embracing gender neutrality with the new name
Encouraging character development, leadership, and outdoor exploration for children
Providing a safe and supportive environment for young people
Cons
Facing backlash from some individuals
Dealing with a substantial hit in membership during the COVID-19 pandemic
Settling a $2.46 billion lawsuit involving sexual abuse claims