United States Secret Service recruiting ad by Michael Bay for Super Bowl Sunday
The United States Secret Service has enlisted Michael Bay to create a recruiting ad to be unveiled during the Super Bowl, costing an estimated $2 million. The ad aims to showcase the agency's role in protecting national leaders and address staffing issues.
Key Points
- Ad expected to air during pregame show at Super Bowl, donated ad time
- Focuses on honoring Secret Service agents and their role in safeguarding democracy
- Rapid production timeline of less than two weeks
Pros
- Showcases Secret Service's role in protecting national leaders
- Addresses staffing and retention issues in the agency
- Utilizes a high-profile director like Michael Bay to create the ad
Cons
- High cost of $2 million amid budget cuts and layoffs in government agencies
- Unclear whether all planned historical footage, including that of past presidents and Trump, will make the final edit