Kanye West starred in a bizarre ad shot on his iPhone, promoting Yeezy.com. The ad was not aired nationally and featured the rapper showing off diamond-encrusted teeth. The rapper deactivated his X account after the commercial aired on Super Bowl Sunday.
Key Points
Kanye West stars in ad shot on iPhone promoting Yeezy.com
Ad did not air nationally and featured rapper showing off diamond-encrusted teeth
West deactivated X account after the commercial aired
Pros
Innovative use of iPhone for shooting the ad
Creation of buzz and curiosity around Yeezy.com
Cons
Inclusion of controversial statements by Kanye West