Impact of Rising Prices on Attendance at Walt Disney Theme Parks
Executives at Walt Disney Company are concerned about rising prices at theme parks, leading to a decline in return visits. The price of a four-day stay has increased by $1000 between 2019 and 2024, with most of the rise coming from new charges for once-free services. This has dampened fan enthusiasm and attendance growth.
Key Points
- Rising prices causing decline in return visits.
- Majority of price increase from new charges for once-free services.
- Executives concerned about alienating core audience and brand damage.
Pros
- Potential for increased revenue due to premium pricing strategy.
Cons
- Alienating core middle-class family audience.
- Decline in return visits and overall enthusiasm.
- Concerns about damaging the Disney brand.