Apple Resumes Advertising on X
Apple has resumed advertising on X after a year, following a trend of major advertisers pausing ads on Elon Musk's platform due to concerns about 'brand safety.' The move comes after a significant shift in the relationship between Big Tech and Musk since President Trump took office.
Key Points
- Apple, along with other major advertisers, had paused advertising on X due to concerns about 'brand safety.'
- X filed an antitrust lawsuit against a group of major advertisers alleging an 'illegal boycott'.
- The relationship between Big Tech and Elon Musk has seen significant changes since President Trump took office.
Pros
- Apple's decision to resume advertising on X signals a positive shift in the relationship between Big Tech and Elon Musk.
- Many major advertisers who had previously paused their ads on X have since returned to the platform, indicating a level of confidence in its brand safety measures.
Cons
- The antitrust lawsuit filed by X against a group of major advertisers in August 2024 highlights ongoing tensions between the platform and advertisers over brand safety issues.