Meghan Markle faced backlash for naming her lifestyle brand As Ever, which was already the name of a small clothing brand in NYC. The founder of As Ever NYC expressed his disapproval and doubts legal victory due to the power and money behind Markle's venture.
Key Points
Markle renamed her brand from American Riviera Orchard to As Ever
The small clothing brand As Ever NYC in NYC expressed disapproval
Founder of As Ever NYC doubts legal victory due to Markle's backing
Pros
Meghan Markle expanding her brand into lifestyle products