Disney theme parks surge pricing plan in the United States

SOURCE www.breitbart.com
Disney theme parks in the United States are set to introduce surge pricing in March, similar to Disneyland Paris, causing backlash from consumers who fear increased ticket prices. The new pricing plan will fluctuate based on demand, potentially leading to significant price variations.

Key Points

  • Surge pricing plan mirrors Disneyland Paris
  • Ticket prices will fluctuate in real-time based on demand
  • Early ticket buyers could benefit from bargain prices
  • Disney's stock expected to rebound with dynamic pricing
  • Executives worried about alienating middle-class customers

Pros

  • Potential for early ticket buyers to get bargain prices
  • May improve pricing yield and attendance trends for Disney
  • Expected positive impact on Disney's stock

Cons

  • Consumer backlash due to fear of increased prices
  • Concerns about alienating middle-class core customer base
  • Lack of transparency in ticket pricing