Impact of the TV series 'The White Lotus' on Four Seasons resorts and tourism in Thailand

SOURCE financialpost.com
The popularity of the TV series 'The White Lotus' has led to increased room rates and business at Four Seasons resorts in various locations, with guests spending extravagantly to recreate 'White Lotus moments.' The show's influence has also boosted tourism in Thailand and driven up room rates at resorts where the series was filmed.

Key Points

  • Guests spending extravagantly to recreate 'White Lotus moments'
  • Boost in tourism to Thailand attributed to the show
  • Increased room rates and business at Four Seasons resorts
  • Challenges in maintaining exclusivity while capitalizing on show's popularity

Pros

  • Increased revenue and business for Four Seasons resorts
  • Boost in tourism to Thailand
  • Higher room rates and spending by guests

Cons

  • Potential overcrowding and loss of exclusivity at resorts
  • Pressure to maintain 'White Lotus' themed experiences