Mixue Ice Cream and Tea surpassing McDonald's and Starbucks as the world's biggest food-and-beverage chain by number of locations
Mixue Ice Cream and Tea has become the world's biggest food-and-beverage chain by number of locations, surpassing McDonald's and Starbucks.
Key Points
- Affordable menu items under $1
- Unique mascot and jingle for branding
- High number of locations globally
Pros
- Offers affordable ice cream and sugary drinks
- Successful business model with low-priced items