Generation Beta

SOURCE www.wsj.com
Generation Beta is the newest cohort, succeeding Gen Alpha, but its name is already seen as an insult due to the negative connotations associated with the term 'Beta'.

Key Points

  • Generation Beta officially arrived on Jan. 1, succeeding Gen Alpha.
  • The term 'Beta' is already causing concern among young parents and school-age children due to its negative slang meaning.

Cons

  • The name 'Beta' is commonly used as slang for weak and passive, giving it a negative connotation.