Michelle Obama's new video podcast 'IMO'
Michelle Obama and her brother Craig Robinson are launching a new video podcast called 'IMO' under Higher Ground, the media company founded by Barack and Michelle Obama. The podcast features advice and discussions based on life experiences and includes celebrity guests like Issa Rae. The first two episodes focus on personal stories and maintaining adult friendships. The podcast will include a mix of celebrity guests from Michelle Obama's previous show and new guests. Advertising partners include Rivian, Pine-Sol, and Theraflu. The first two episodes will be released soon, and a live show will be recorded at the South by Southwest festival.
Key Points
- Podcast hosted by Michelle Obama and Craig Robinson
- Focuses on personal stories and advice
- Includes celebrity guests discussing specific topics
- First podcast by Higher Ground with a video component
Pros
- Features personal advice and life experiences
- Includes celebrity guests like Issa Rae
- Expands on Michelle Obama's previous podcast success
Cons
- May not delve into current events or politics