Comcast's New Deal with International Olympic Committee

SOURCE www.nbcnews.com
Comcast and the International Olympic Committee have reached a $3 billion agreement that extends Comcast's media rights for the Olympic Games through 2036, making Comcast a strategic partner. The deal includes collaboration on broadcast infrastructure, in-venue distribution, and U.S. digital advertising.

Key Points

  • Elevates Comcast from a media rights holder to a strategic partner
  • Extends media rights for the Olympic Games through 2036
  • Collaboration on broadcast infrastructure, in-venue distribution, and U.S. digital advertising

Pros

  • Expands Comcast's broadcast reach for the Olympic Games
  • Strengthens partnership between Comcast and the International Olympic Committee
  • Includes collaboration on broadcast infrastructure and digital advertising