Data Brokerage Industry and Privacy Concerns
Publicis Groupe, a data and advertising conglomerate, recently acquired Lotame and plans to integrate it with Epsilon to deliver personalized messaging at scale to 91% of internet users. They use sophisticated software like CoreAI to analyze and predict consumer behavior, creating a privacy concern for billions of people.
Key Points
- Publicis Groupe acquired Lotame to enhance data analytics capabilities
- CoreAI software allows detailed analysis and prediction of consumer behavior
- Privacy concerns arise due to the extensive data collection and targeting of individuals
- Calls for meaningful regulation and transparency in the data broker industry