Variety suggests movie theaters should allow pot smoking and texting to attract more customers, but the idea is criticized for being ridiculous and not addressing the real issue of poor movie quality affecting attendance.
Key Points
Variety suggests allowing pot smoking and texting to boost movie theater revenue.
Critics argue that the real issue lies in the poor quality of movies affecting attendance.
The key to increasing movie theater attendance is making films that appeal to a wider audience.
Pros
Variety's suggestion could potentially attract a new audience to movie theaters.
Cons
Allowing pot smoking and texting could alienate traditional moviegoers.
The focus should be on improving movie quality to increase attendance.