French President Emmanuel Macron's Cologne Habits

SOURCE www.telegraph.co.uk
French President Emmanuel Macron sprays on 'industrial amounts' of Dior Eau Sauvage, making his presence known through the powerful scent, as detailed in a new book by journalist Olivier Beaumont.

Key Points

  • Macron uses cologne to assert his authority at the Elysée Palace
  • Cologne is linked to the image of power and virility
  • Aides are known to joke about the strong scent marking the president's presence

Pros

  • Uses cologne as a deliberate 'attribute of power'
  • Scent is immediately recognizable, marking his presence in a room

Cons

  • Some may find the scent overpowering
  • Perceived as a way of asserting dominance