Impact of Caitlin Clark on TV Ratings in Women's Basketball
Caitlin Clark's popularity as a college and WNBA player significantly impacted TV ratings, with record-breaking viewership in both the NCAA women's basketball tournament and the WNBA games. However, there was a drop-off in viewership after the end of the WNBA season.
Key Points
- Record-breaking viewership in NCAA women's basketball tournament and WNBA games
- Significant drop-off in ratings post the WNBA season
Pros
- Caitlin Clark's presence led to record-breaking viewership in the NCAA women's basketball tournament and the WNBA games.
- Her popularity as a college and WNBA player helped increase awareness and viewership of women's basketball.
Cons
- There was a significant drop-off in TV ratings after the end of the WNBA season.