Australian Radio Station Faces Backlash for Using AI-Generated Host

SOURCE www.the-independent.com
An Australian radio station faced backlash for using an AI-generated host named Thy without disclosing it for six months before the host's true identity was questioned by a writer. The station defended the use of AI technology in broadcast content but was criticized for not being transparent about it.

Key Points

  • The AI-generated host Thy was used on a radio show for six months without disclosure
  • Voice analysis revealed the AI host sounded identical across different shows
  • Criticism from industry experts for not labeling the AI host as artificial
  • Australian Communications and Media Authority has no rules against AI in broadcast content
  • The station defended the use of AI technology in creating compelling content

Pros

  • Experiment with AI technology in broadcast content
  • Pushing boundaries of 'live radio' using AI voice cloning software

Cons

  • Lack of transparency in not disclosing the use of AI-generated host
  • Deception of listeners into believing the AI host was a real person