Trust in Online Content

SOURCE studyfinds.org
Americans' confidence in online content has hit rock bottom with most people believing the majority of what they see on the internet isn't trustworthy. A survey by Talker Research reveals that only 41% of online content is considered accurate and factual by Americans.

Key Points

  • Americans believe only 41% of online content is accurate
  • 78% of Americans struggle to differentiate between real and artificial content
  • 80% of Americans rely on reviews when choosing businesses

Pros

  • Awareness of the issue of AI-generated content
  • Call for businesses to disclose the use of AI
  • Development of verification methods by people

Cons

  • Erosion of trust in online information
  • Negative impact on consumer behavior
  • Difficulty in distinguishing AI-generated content from human-created content