Marvel Studios Renames Thunderbolts to The New Avengers
Marvel Studios renamed the box office disappointment Thunderbolts to The New Avengers in a commercial move, which may be seen as desperate. The movie did not perform well compared to other Marvel films.
Key Points
- Thunderbolts underperformed at the box office
- Renaming may be a strategic marketing move
Pros
- Rebranding may attract more viewers
- Aligning with successful Avengers franchise
Cons
- Risk of appearing desperate
- Potential disappointment for viewers expecting traditional Avengers characters