MSNBC host Jen Psaki faced a decline in viewership during her new program 'The Briefing' at the 9 p.m. ET timeslot, compared to her debut episode, with significant drops in total viewers and the key demographic of adults aged 25-54.
Key Points
Jen Psaki's program 'The Briefing' saw a decline in both total viewers and the key demographic of adults aged 25-54
The decline in viewership was significant, with drops of 53% and 67% in various metrics
Psaki's program was outdrawn by multiple cable news offerings in the same timeslot
Pros
Jen Psaki took over a prime timeslot on MSNBC
Provides insight into the viewership trends of a popular news program
Cons
Significant drop in viewership numbers for 'The Briefing'