Media Buyers Commit to Live Sports and Tentpoles at 2025 Upfronts Amid Economic Uncertainty
Media buyers are committing big dollars to live sports and tentpoles at the 2025 upfronts, despite ongoing uncertainty in the advertising world post-COVID-19. Companies are emphasizing flexibility in negotiations to adapt to economic changes, with a focus on sports, tentpole events, and ad tech. The market is leaning towards prioritizing live sports and tentpoles for their high-demand and attention-grabbing nature.
Key Points
- Media companies are prioritizing live sports and tentpoles in their sales pitch
- Flexibility is crucial in negotiations to navigate economic changes
- Consumers' shift to on-demand and streaming content is impacting advertising strategies
Pros
- Emphasis on flexibility in negotiations to adapt to economic changes
- Focus on live sports and tentpoles due to high demand and attention-grabbing nature
Cons
- Ongoing uncertainty in the advertising world post-COVID-19