Tesla's Cybertruck and its Failure to Appeal to Doomsday Preppers

SOURCE www.theguardian.com
The Cybertruck, touted as a doomsday chariot by Elon Musk, has failed to impress its core audience of doomsday preppers due to poor engineering. It has faced criticism for its design, lack of durability, and high price tag. The Cybertruck's sales have been disappointing, and Tesla has shifted its marketing strategy in an attempt to revive interest.

Key Points

  • Cybertruck failed to appeal to doomsday preppers due to design flaws and limited utility
  • Sales have been disappointing and Tesla has shifted marketing strategies
  • Criticism for lack of durability, safety concerns, and high price tag

Pros

  • Virtually indestructible with a stainless steel exoskeleton
  • Electrically powered with the capability to tackle any terrain
  • Received around 2 million preorders after unveiling in 2019

Cons

  • Criticism for design, lack of durability, and high price tag
  • Underbody made of aluminum which can bend under strain
  • Susceptible to rust and not suitable for extreme conditions