FTC Antitrust Trial and Fake Activity on Instagram

SOURCE www.breitbart.com
Internal documents revealed during the FTC's antitrust trial against Meta show concerns about fake activity on Instagram, with an executive warning about mis-prioritization of integrity efforts and the prevalence of fake engagement on the platform.

Key Points

  • Executive warned about mis-prioritization and under-funding of integrity efforts on Instagram
  • Estimates suggested fake engagement could be as high as 40%
  • Proposed steps to enhance integrity included reCAPTCHA tools and phone number verification
  • Meta spokesperson dismissed the significance of the documents as out-of-context and old

Pros

  • Transparency regarding internal discussions at Meta
  • Highlighting the importance of integrity efforts on social media platforms

Cons

  • Concerns about the prevalence of fake activity on Instagram
  • Potential negative impact on Meta's reputation and business