President Trump's efforts to encourage more U.S. manufacturing with import taxes on foreign goods are not gaining traction, as most people are not willing to pay a premium for 'Made in the USA' products. Online experiments and sales data from a hardware store show that consumers overwhelmingly choose cheaper imported products over more expensive domestic versions.
Key Points
Online experiment and sales data show that consumers overwhelmingly choose cheaper imported products over more expensive domestic versions.
Challenges in finding local suppliers and the high cost of setting up a supply chain from scratch make domestic production less feasible.
Even companies willing to manufacture in the U.S. struggle to compete with lower-priced imported goods.
Pros
Imported products help to employ American workers in other sectors like port employees, trucking companies, and warehouse employees.
Cons
Consumers are not willing to pay the significantly higher prices for 'Made in the USA' products, hindering the success of domestic manufacturing efforts.