Meta's Removal of 'Nudify' Deepfake Apps Ads

SOURCE www.cbsnews.com
Meta removes ads promoting 'nudify' apps that create sexually explicit deepfakes using real people's images. CBS News investigation found hundreds of such ads on Meta platforms targeting men aged 18-65 in the US, EU, and UK. Despite efforts, the spread of AI-generated deepfake content remains a challenge.

Key Points

  • Meta removed ads promoting 'nudify' apps after CBS News investigation
  • Hundreds of ads targeted men aged 18-65 in the US, EU, and UK
  • Deepfakes misrepresent individuals and pose serious online safety risks

Pros

  • Meta took action to remove ads promoting harmful deepfake tools
  • Awareness raised about the presence of such exploitative content on social media platforms

Cons

  • Presence of hundreds of ads promoting 'nudify' apps targeting vulnerable demographics
  • Challenges in combating the spread of AI-generated deepfake content