WPP Media's Mid-Year Forecast for Ad Revenue in 2025

SOURCE www.hollywoodreporter.com
WPP Media downgrades projected ad revenue forecast for 2025 due to uncertain economy and limited global trade visibility. Creator-driven platforms like YouTube, TikTok, and Instagram are expected to receive more ad dollars than traditional media. Digital advertising dominates the industry, with streaming TV on the rise.

Key Points

  • Projected ad revenue forecast for 2025 downgraded to 6% growth from initial 7.7%
  • Creator-generated revenue to hit $184.9 billion in 2025, expected to double by 2030
  • Digital advertising accounts for 73.2% of global ad revenue
  • Streaming TV expected to grow while traditional TV sees minimal growth

Pros

  • Insightful analysis of the shift in advertising trends towards creator-driven platforms
  • Highlighting the impact of digital advertising on the industry

Cons

  • Downgrade in projected ad revenue forecast may indicate economic challenges
  • Increased dominance of digital advertising could pose challenges for traditional media outlets