Struggles of Disney's ABC with Oscars Advertising
Disney's ABC is struggling to sell commercials for the upcoming broadcast of the Academy Awards due to lack of advertiser interest and declining viewership. The Oscars have seen a significant drop in viewers over the years, with ABC seeking between $1.7 million to $2.2 million for a 30-second spot. Advertisers are fleeing the Oscars, with overall ad spending for TV taking a hit. The decline in advertising is impacting Hollywood studios' bottom lines, leading to layoffs.