Struggles of Disney's ABC with Oscars Advertising

SOURCE www.breitbart.com
Disney's ABC is struggling to sell commercials for the upcoming broadcast of the Academy Awards due to lack of advertiser interest and declining viewership. The Oscars have seen a significant drop in viewers over the years, with ABC seeking between $1.7 million to $2.2 million for a 30-second spot. Advertisers are fleeing the Oscars, with overall ad spending for TV taking a hit. The decline in advertising is impacting Hollywood studios' bottom lines, leading to layoffs.

Key Points

  • Declining viewership and advertiser interest in the Oscars.
  • ABC seeking between $1.7 million to $2.2 million for a 30-second ad spot.
  • Overall ad spending for TV impacted by economic challenges, including high prices for essential goods and services.
  • Impact of advertising decline on Hollywood studios' revenue and job cuts.

Pros

  • Awareness of the challenges faced by Disney's ABC in selling commercials for the Oscars broadcast.

Cons

  • Impact on revenue for ABC and Hollywood studios due to declining ad sales.
  • Possible negative effects on employees with layoffs in the industry.