The rise of A.S.M.R. content in mainstream media

A.S.M.R. content, typically associated with online niche videos, is now creeping into mainstream content like TikTok and Instagram Reels, featuring soothing sounds and transformational themes, satisfying viewers' brains and becoming addictive. Some traditional creators are adapting A.S.M.R.-like qualities into their videos, while others resist the trend, calling for it to stop.