A.S.M.R. content, typically associated with online niche videos, is now creeping into mainstream content like TikTok and Instagram Reels, featuring soothing sounds and transformational themes, satisfying viewers' brains and becoming addictive. Some traditional creators are adapting A.S.M.R.-like qualities into their videos, while others resist the trend, calling for it to stop.
Key Points
A.S.M.R. content features soothing sounds and transformational themes
Mainstream platforms like TikTok and Instagram Reels are incorporating A.S.M.R.-like qualities
Viewers react positively to A.S.M.R. elements in videos
Pros
Creates a soothing and calming experience for viewers
Can be addictive and satisfying for the audience
Cons
Some traditional creators are against the trend and find it unnecessary