Paid Loyalty Programs in the Restaurant and Retail Industry

Paid loyalty programs are becoming popular in the restaurant and retail industry, offering exclusive perks and benefits for a monthly fee. Companies like Chuck E. Cheese and Long Story Short are implementing fee-based loyalty tiers to reward their most loyal customers. Target is launching a paid loyalty program to compete with Amazon Prime. While these programs can increase customer spending and loyalty, some experts warn about the risk of excluding customers who can't afford to join.