Netflix's Oscar Campaign Backlash

Netflix invested $30 million in an Oscar campaign for a movie featuring a transsexual character played by Karla Sofia Gascón. However, Gascón's past racist tweets were not vetted, leading to a major setback for Netflix's Oscar hopes.

Controversy surrounding Actor Karla Sofia Gascon and 'Emilia Perez' Oscar campaign

Actor Karla Sofia Gascon steps back from Oscar campaign for 'Emilia Perez' after offensive social media posts surface, impacting film's chances of success. Gascon apologizes and hopes for film to be appreciated for its message of love and difference.

Karla Sofía Gascón's Oscar Campaign Controversy

Karla Sofía Gascón's Oscar campaign for Best Actress in "Emilia Pérez" imploded due to racist tweets, leading to finger-pointing and accusations among publicists and marketers. The incident raised questions about vetting processes, deliberate sabotage, and managing the fallout. Gascón's past opinions and lack of effective crisis management further fueled the controversy.