Disney's Lucasfilm Purchase and Star Wars Franchise

Disney's claim of generating a 2.9 times return on the purchase of Lucasfilm has been debunked by Forbes, revealing that the methodology used was questionable and did not factor in the actual profit made. The Star Wars franchise has suffered under Disney's management, with disappointing sequels, declining ratings for Disney+ shows, and financial losses on projects like Indiana Jones. Despite the revenue from merchandise and other sources, Disney is still billions in the hole on its Lucasfilm purchase.