Disney's Lucasfilm Purchase and Star Wars Franchise
Disney's claim of generating a 2.9 times return on the purchase of Lucasfilm has been debunked by Forbes, revealing that the methodology used was questionable and did not factor in the actual profit made. The Star Wars franchise has suffered under Disney's management, with disappointing sequels, declining ratings for Disney+ shows, and financial losses on projects like Indiana Jones. Despite the revenue from merchandise and other sources, Disney is still billions in the hole on its Lucasfilm purchase.
Key Points
- Forbes revealed the truth behind Disney's claim of ROI
- The Star Wars franchise has suffered under Disney's management
- Disney is still billions in the hole on its Lucasfilm purchase
Cons
- Questionable methodology in calculating return on investment
- Disappointing sequels and declining ratings for Disney+ shows
- Financial losses on projects like Indiana Jones