Spoofing Wealthy Behavior on Social Media
A TikTok video of a rich kid asking his father for money went viral, leading Aris Yeager to create the persona of Louis, a spoiled rich kid. This character mocks wealthy behaviors, gaining millions of followers and sponsorship deals with luxury brands, earning $15,000 to $30,000 per post. Yeager's content resonates with both wealthy and non-wealthy audiences, leading to collaborations with celebrities and luxury brands.