Protection of Women's Sports

Riley Gaines is leading a movement to protect women's sports and is calling on prominent female athletes like Caitlin Clark and Simone Biles to join. Jennifer Sey, founder of XX-XY Athletics, is also urging more female athletes to stand up for the integrity of women's sports.

XX-XY Athletics Ad Supporting Female Athletes

XX-XY Athletics released an ad titled “Real Girls Rock” that went viral after J.K. Rowling shared it. The ad features female athletes opposing men in women’s sports. Rowling expressed support for the message. The CEO of XX-XY Athletics mentioned that culture is changing to support female athletes. The ad also received hate for standing up for women’s sports.

XX-XY Athletics Advocacy for Women's Rights in Sports

An ad by XX-XY Athletics advocating for women's rights in sports and female-only spaces was banned by TikTok for featuring offensive content. The founder, Jennifer Sey, stands by the brand's mission despite the ban.