XX-XY Athletics released an ad titled “Real Girls Rock” that went viral after J.K. Rowling shared it. The ad features female athletes opposing men in women’s sports. Rowling expressed support for the message. The CEO of XX-XY Athletics mentioned that culture is changing to support female athletes. The ad also received hate for standing up for women’s sports.
Key Points
J.K. Rowling supported the ad
Cultural shift towards supporting female athletes
Received backlash for standing up for women’s sports