Monetization of User Data in Streaming Industry
Streaming companies like Roku and Amazon are increasingly monetizing user data through personalized ads, leading to concerns about privacy and data collection. Roku, initially known for hardware, has transitioned into an advertising and data company, generating significant revenue from targeted ads. The shift towards ad-supported content is reshaping the TV industry, with companies leveraging user data for better ad targeting. Despite the convenience of relevant ads, many users are wary of the privacy implications and passive data collection involved.