Financial Misdeeds of Wayne LaPierre and the National Rifle Association

Wayne LaPierre, the head of the National Rifle Association, was found liable for financial misdeeds and required to pay $4.3 million back to the NRA. His persona was carefully constructed by a PR firm, and he portrayed himself as a rugged individualist and champion of gun rights, despite being uncomfortable in the spotlight. The NRA used his image to transform gun laws and policies in the United States.