Challenges Facing the Fast Food Industry

Fast food industry, including pizza delivery, facing challenges due to rising prices, tax increases, and minimum wage hikes. Fast food companies struggling to compete on price, leading to job cuts and price increases. Franchisees hit hard by inflationary economy and potential tax increases. Industry at risk of losing affordability and unique niche in the market.

McDonald’s launching $5 value meal deal

McDonald’s is launching a $5 meal deal to attract customers and win the value war against competitors. The promotion aims to dispel the notion that McDonald’s has become too expensive by offering a bundle with a sandwich, fries, chicken nuggets, and a drink. The company’s rivals have also introduced their own value deals in response.

Impact of $20 Minimum Wage on Fast-Food Franchisees in California

Major fast-food franchisee in California, Harsh Ghai, is rushing to install kiosks at his restaurants to save money as the $20 minimum wage affects businesses. The higher payroll costs are making it challenging for franchisees to remain profitable, leading to cost-cutting measures such as reducing employee hours and installing kiosks.