McDonald’s launching $5 value meal deal
McDonald’s is launching a $5 meal deal to attract customers and win the value war against competitors. The promotion aims to dispel the notion that McDonald’s has become too expensive by offering a bundle with a sandwich, fries, chicken nuggets, and a drink. The company’s rivals have also introduced their own value deals in response.
Key Points
- McDonald’s launching a $5 meal deal to compete in the value war
- Rivals like Burger King and Wendy’s have introduced their own affordable offers
- Franchisees are divided on the sustainability and profitability of the promotion
Pros
- Attracting penny-pinching customers with a value meal
- Competing with rivals by offering affordable options
Cons
- Franchisees concerned about profit margins due to discounting
- Risk of customers trading down from pricier menu items