Latest Automotive Innovations at CES Tech Show in Las Vegas

The automotive industry showcased holographic displays, brain wave-reading equipment, and AI-powered voice assistants at the CES tech show in Las Vegas. Despite U.S. President-elect Donald Trump's tariff threats, companies remain focused on innovation. Car companies like Hyundai Mobis, BMW, Honda, and Sony Honda Mobility unveiled advanced in-vehicle technologies to enhance driving experiences and safety. Safety experts emphasize the importance of minimal distractions and simplicity in vehicle displays.

Latest In-Vehicle Technologies at CES 2025

Automakers showcased their latest advances for in-vehicle experiences at the CES tech show, including holographic windshields, AI-powered voice assistants, and personalized infotainment systems. Features such as Hyundai Mobis' holographic windshield display and BMW's Panoramic iDrive aim to enhance comfort and safety for drivers and passengers.