Shrinkflation and Price Pack Architecture

Manufacturers are using 'shrinkflation' techniques to reduce packaging sizes but maintain the same prices. Consumers can fight back by paying attention to unit prices to find the best value.

Shrinkflation in the Cereal Aisle

Manufacturers in the cereal aisle in San Rafael, California have been using 'shrinkflation' techniques for years, where products are getting smaller amidst inflation and higher food prices. Politicians are now scrutinizing this practice, with even Cookie Monster complaining about it on social media. President Biden promised to sign a bill banning shrinkflation.

Cookie Monster's Complaint and Senator Bob Casey's Response

Cookie Monster complains about 'shrinkflation' impacting the size of cookies, Democratic Senator Bob Casey tries to engage with Sesame Street characters to combat the issue.

Critique of President Biden's Economic Policies on Fox News

Sen. John Kennedy criticizes President Biden's economic policies on Fox News' 'Hannity,' linking them to inflation and shrinkflation, with a comparison to an STD. Kennedy argues that Americans are feeling the impact of 'Bidenomics' through rising prices and financial strain.

President Biden targets shrinkflation

President Biden targets companies for shrinkflation, accusing them of reducing package sizes without reducing prices, leading to consumer outrage over high grocery prices. He is considering executive actions and legislation to address the issue.

U.S. Economy

President Biden is blaming big corporations for price increases due to 'shrinkflation' - reducing package sizes while keeping prices high. He is considering executive actions and new legislation to address this issue.