Booming Livestream Shopping Trend in China and the U.S.

SOURCE npr.org
Livestream shopping trend in China is booming, with a quarter of all online sales in China happening through livestreams. Chinese companies are partnering with TikTok to teach American influencers how to sell on livestreams.

Key Points

  • Livestream shopping accounts for a quarter of all online sales in China.
  • Chinese companies are partnering with TikTok to teach American influencers how to sell on livestreams.
  • Livestream shopping in the U.S. faces challenges due to existing shopping networks and perception issues.

Pros

  • Livestream shopping is a successful and engaging way for brands to sell products.
  • Chinese companies are sharing their expertise with American influencers to boost their success in livestream shopping.

Cons

  • There is a perception issue in the U.S. regarding Chinese products being cheap and low quality, which could hinder the growth of livestream shopping on platforms like TikTok.