Biden's Campaign Ad Strategy for State of the Union Address

SOURCE www.axios.com
President Biden's campaign is launching a $30 million ad buy to promote his State of the Union address, aiming to portray him as a strong leader and contrast that image with former President Trump's. The ad will run in seven swing states and has already garnered significant viewership.

Key Points

  • Campaign emphasizes Biden's strength and contrast with Trump
  • Significant ad buy and presidential travel to swing states
  • High viewership for the State of the Union address

Pros

  • Aims to position President Biden as a feisty fighter
  • Targets swing states with a significant ad buy
  • Generates higher viewership for the State of the Union address compared to previous years

Cons

  • May polarize opinions by directly contrasting Biden with Trump