China's TikTok has purchased $2.1 million in TV ads as the U.S. Senate reviews legislation that could ban the app if its parent company ByteDance doesn't sell it within six months. The ads feature people expressing concern over the potential ban, targeting key battleground states and vulnerable Senate Democrats seeking reelection.
Key Points
TikTok purchased $2.1 million in TV ads amid U.S. Senate legislation
Ads target key battleground states and vulnerable Senate Democrats
Legislation gives ByteDance ultimatum to sell TikTok within six months or face ban
Pros
Raises awareness about potential ban on TikTok
Highlights impact on small business owners and livelihoods
Cons
Potential manipulation of U.S. citizens by a foreign company