Revival of Print Magazines in the Digital Age

SOURCE www.axios.com
Nylon, a 25-year-old fashion outlet, is releasing its first physical magazine since 2017, marking a revival of print as a marketing tool in the face of a tough digital ad market for publishers.

Key Points

  • Nylon is releasing its first physical magazine since 2017
  • The move is part of a larger trend of print magazine revival
  • Legacy publications are returning to print to attract advertisers
  • Print editions are becoming larger, glossier, and less frequent

Pros

  • Print magazines offer high-impact marketing opportunities for brands
  • Reviving print editions can attract bigger brand advertisers

Cons

  • U.S. consumer magazine industry has shrunk by over 20% between 2017 and 2022
  • Legacy magazines face challenges as readers and ad dollars move to digital platforms