Google's Use of AI in Search Results

Google is introducing AI-generated answers to online queries, potentially reducing the importance of links and web pages for publishers. This could lead to a negative impact on brands and publishers who rely on organic search traffic. However, there may be opportunities for news outlets and media creators to strike deals with Google to benefit from licensing data for AI models.

Google vs. California News Sites

Google announced it would remove links to California news sites due to a pending state bill that would require the company to pay publishers. The bill, called the California Journalism Preservation Act, aims to change Google's business model by requiring them to pay news outlets a “journalism usage fee” when advertising is sold alongside news content.

Revival of Print Magazines in the Digital Age

Nylon, a 25-year-old fashion outlet, is releasing its first physical magazine since 2017, marking a revival of print as a marketing tool in the face of a tough digital ad market for publishers.

Google Testing AI Tools for News Production

Google is testing AI tools with select publishers to automate news production, paying them to use the tools for generating content. Some experts are skeptical about the impact on original journalism.