Google's Use of AI in Search Results

SOURCE www.yahoo.com
Google is introducing AI-generated answers to online queries, potentially reducing the importance of links and web pages for publishers. This could lead to a negative impact on brands and publishers who rely on organic search traffic. However, there may be opportunities for news outlets and media creators to strike deals with Google to benefit from licensing data for AI models.

Key Points

  • Google's AI-generated answers could reduce the importance of links and web pages
  • Publishers may see a decline in audience if users are satisfied with AI summaries
  • Opportunities exist for news outlets to benefit from licensing data to AI models

Pros

  • AI-generated answers may improve user experience by providing succinct summaries
  • Opportunities for news outlets to strike deals with AI companies for licensing data
  • Potential to create a more vibrant ecosystem for online content

Cons

  • Potential decrease in organic search traffic for brands and publishers
  • Uncertainty about the impact on advertisers and publishers
  • AI may lack a sense of fact, leading to credibility concerns