NCAA Men's and Women's Basketball Championship Viewership

SOURCE www.hollywoodreporter.com
The audience for the NCAA men’s basketball championship slightly increased from last year, but the women’s final drew a larger TV crowd. The women’s championship game set a record with 18.87 million viewers, while the men’s games did not reach the same viewership numbers on average.

Key Points

  • Men's championship averaged 14.82 million viewers, up from last year's 14.69 million.
  • Women's championship game drew 18.87 million viewers, setting a record.
  • Men's tournament as a whole averaged 9.9 million viewers, up 3 percent year-to-year.
  • Women's tournament had doubled its audience before the Final Four.

Pros

  • Increase in viewership for the men's championship compared to the previous year.
  • Record-breaking viewership for the women's championship game.

Cons

  • Men's championship viewership was lower than the women's final.
  • Men's games did not have the most-watched game of the tournament.